Facebook advertising done right allows you to target the right audience, with the right message, to get the right results.
The Right Audience
Almost 2 billion people use Facebook each month. While it may not be true of you, today 1 out of every 5 minutes spent on a mobile device is spent on Facebook or Instagram. Facebook knows their users well– they’re likes, their interests, and their browsing behavior. With Facebook advertising, we can hyper-target potential clients and customers with laser precision. sociallutions starts Facebook ad campaigns by testing multiple targeting audiences and then identifying the best performing ones.
The Right Attention
Not all ad impressions are created equal. Facebook ads user viewed impressions rather than served impressions. Served ads can be anywhere on the page – at the top, bottom, or somewhere else where the user doesn’t scroll to see them. With Facebook, impressions are only counted within the Facebook feed or in a Facebook ad on screen. What’s more PPC (pay-per-click) Facebook ads are performance only ads meaning that you only pay for the ad if a potential customer clicks on it for details. Then, we split test multiple ad sets each month. This “rapid-fire testing” quickly identifies top performing ads. We take a funnel-oriented approach, meaning that we advertise and retarget ads to customers as they progress from awareness to purchase, AND to repurchase.
The Right Results
sociallutions recommends Facebook advertising to many companies because results are very compelling. It’s common for Facebook ads to have CPA (cost per acquisition) rates that are better than Google Ads. And because fewer Facebook posts are being seen compared to previous years, many companies find Facebook ads a valuable tool cutting through the clutter and acquiring new customers. Our goal is to crack the Facebook ad funnel 30-60 days into your campaign, by which time you’re getting 5X or better return on your spend.
google ads / ppc
Pay-Per-Click (PPC) to Drive Revenue
No matter how good your SEO is, it can take months to capture a high amount of organic SEO traffic. Pay-Per-Click or paid search, is a valuable way getting that traffic & revenue now. Great campaigns take a lot of research, proper setup, and continual iteration over time. Our goal: build campaigns with 4x or better return on ad spend (ROAS)
What Will a PPC Campaign Do For You?
Strengthen Your SEO Effort
Make short-term goals achievable
High return on ad spend
Complement existing SEO plan by offering immediate results
Display visible traffic and get quick conversions
Results tracked and optimized continuously
Our team of experts have years of dealing with Google Ads (formerly Adwords) and are very proficient at setting campaigns that get the best results without wasting thousands of dollars in the process. We initially cast a wide net and target a long list of relevant keywords, both short and long-tail. We optimize
efforts over time to lower conversion costs (cost per acquisition). This helps you more efficiently drive company revenue and make the most of each dollar invested. We can also help you re-target customers that have previously engaged with your company or brand so that you can move them down the funnel to purchase and repurchase as loyal customers.
social media marketing
& content creation
WHAT IS SOCIAL MEDIA MARKETING?
Social Media Marketing refers to the process of gaining website traffic and attention to your business and brand through the use of social media platforms. This process usually revolves around strategizing and creating content that attracts the attention of the targeted audience.
Social media is a platform that is easily accessible to anyone with an internet access – and that includes your business! Social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.
WHY DOES YOUR COMPANY NEED IT?
There are so many reasons why Social Media Marketing isn’t only suggested but needed! In this age of technology, people are turning to the online world for information. They Google a business to find out more information. Having a website and an social media presence acts as an easy way to accredit your company and being active on social media is a great way to increase your Search Engine Optimization (SEO).
WHAT IS CONTENT CREATION?
Is the idea of posting consistently on your social media platforms too daunting? Unsure where you’re
going to get all the content from? This is where we come in.
We can write content for websites, blogs, social media and more. But content creation isn’t just writing!
It’s creating images, videos, events, polls, milestones, etc. on your social media platforms.
WHY IS THIS IMPORTANT?
You can’t market something without content! If posting a couple pictures from your iPhone would bring
in the big bucks, then marketers all around the world wouldn’t have jobs. The key to getting people to
notice your content is being consistent and regular.
LIST OF SOCIAL MEDIA PLATFORMS WE SPECIALIZE IN:
Facebook / Twitter / Pinterest / Instagram / Snapchat / LinkedIn / YouTube
WHAT IS CONSULTING?
Consulting looks different for every potential client.
Do you want advice on how to improve your business’s online presence? You got it.
Do you need help deciding your target market?
We’re your person.
Do you want to know why something isn’t working like you want? We’ll solve the mystery.
Do you want to know how to improve your business? Even if it’s all going smoothly? There’s always
ways to improve and we can help.
& demand generation
sociallutions helps enterprise level clients grow their revenue by standing up, maintaining, and optimizing powerful always-on lead and demand generation channels.
Our approach combines all the crucial elements the enterprise needs to launch measurable customer journeys that go from the first impression a prospect sees to the last nurture email that pushes them over the edge to buy.
We engineer end-to-end marketing systems that sync with our clients’ sales efforts and generate leads salespeople love.
Quality Leads that Escalate to Sales – Targeting, Timing, and Intent
Keeping the sales funnel full only helps if it’s full of leads that eventually close. sociallutions strategies focus on striking the right balance between cost per lead and lead quality. Our program’s success and optimization tactics are informed by late funnel metrics that measure not only lead volume but lead quality as well. Our tracking and reporting spans from cost per lead, to cost per qualified lead, to cost per sale and eventual ROI.
To truly compete and win, today’s market leaders need to fire on cylinders all the time. They need to be in all the content and decision stops along the customer journey. Our end-to-end digital teams empower companies to capture and influence buyers no matter where they are researching online. Our fully staffed lead generation programs are formulated from a customized mix of talent, media channels, and tech services that complement our clients’ exact needs.
social video production
Social media videos are a powerful marketing tool. In fact, 82% of marketers state that social video marketing was positively impactful on their business.
Here are a few of the ways sociallutions social video production services can help your company capture
your target’s attention and boost sales through social video.
Social Video Increases Engagement
The most engaging content is now video. All of the most popular social media platforms have added a native video component because video drives more engagement than any other type of content available on the Internet today.
Take Facebook, for example. By uploading native content to the platform brands are seeing up to 53% more shares from videos. Even better numbers have been seen with Instagram video, where videos reportedly create double the engagement of images. Instagram video is proven to deliver positive ad recall and boost brand awareness. We can help your brand develop short form video that fits perfectly with your Instagram video marketing strategy.
We have an expert creative team that can craft customized, original animated videos for Facebook, Instagram, and other popular platforms.
Social Video Drives Viewers Closer to the Buyer Cycle
A recent IDG study reported that exposure to a product in the social web positively affects likelihood to
purchase by 44%. Video is the best way for the viewer to understand the advantages and disadvantages
of a product online.
Many times product demonstration videos on social media can drive viewers straight to the purchase
page of your website. By adding the appropriate links to lead the viewer to your site below the video
you’ve shared on social media, you’ve drastically increased your chances of a sale. Not to mention, viewers who like or comment on your social media video will drive their friends to the video and it will pop up on their friends’ newsfeed, gaining more viewers. If those other social media contacts have a similar taste in products, you have more new customers.
Social Video Impacts Brand Perception
Social video can offer your audience a “behind-the-scenes” look at how your brand operates.
These days audiences are interested in posts that gives them unique access to content that they haven’t
seen before. By offering that content on social media, you are building a level of intimacy and trust with
social video marketing / Hyper Targeting
Directing your video efforts towards a specific demographic helps raise your chances of receiving
engagement. Creating niche video content for a niche group will always win over creating general
content that is aimed at no one in particular. You need to know who you want to talk to with your
marketing strategy, and social video helps you narrow that down.
You can choose between age demographics and location for your video post on most social channels.
For video ads, the targeting can become more specific by focusing on certain groups based on categories
they’ve liked on their personal pages, or you can choose to target the friends of your fans.
74% of all web traffic comes from video. It’s no question that social video is beneficial to your marketing strategy.